February 22, 2026

Law Firms and AI: Rabbits in the Headlights or Architects of their Future?

February 22, 2026

Most firms are staring at AI like rabbits in the headlights. Frozen, focused on cost control when they should be asking: “How does this change our growth trajectory?”

Alistair Marshall

January 26, 2026

Strategy & Management, Business Development

How AI will support growth, not replace the behaviours that create it.

Alistair Marshall

January 26, 2026

Strategy & Management, Business Development

Before long, most firms will be using similar tools. And many clients will assume that you are, even if you are not. AI is becoming table stakes to take part in the game.

Alistair Marshall

January 19, 2026

Business Development, Professional Services, Strategy & Management

Business Development in 2026: What to Rethink, Refocus and Ruthlessly Drop

Alistair Marshall

January 19, 2026

Business Development, Professional Services, Strategy & Management

If you’re thinking about how your firm should approach business development in 2026, here are the questions and considerations that actually matter.

Alistair Marshall

November 30, 2025

Marketing, Professional Services, Strategy & Management

Practice Growth Wishlist

Alistair Marshall

November 30, 2025

Marketing, Professional Services, Strategy & Management

It’s that time of year. Deciding what presents to buy for yourself and others.

For those responsible for growing a Professional Services Practice, here are some great ideas to treat yourself and your teams.

Alistair Marshall

May 19, 2025

Business Development, Marketing, Professional Services, Strategy & Management

Legal Sector Advisers & Suppliers Conference with Macquarie Bank

Alistair Marshall

May 19, 2025

Business Development, Marketing, Professional Services, Strategy & Management

Details on the 2025 Legal Sector Advisers & Suppliers Conference hosted by Professional Services BD and Macquarie Bank.

Alistair Marshall

April 1, 2025

Marketing, Strategy & Management, Professional Services, Business Development

The easy way to calculate ROI on your marketing & BD efforts.

Alistair Marshall

April 1, 2025

Marketing, Strategy & Management, Professional Services, Business Development

Are you frustrated with your marketing & BD returns? Here is an easy way to calculate if you are being effective.

Alistair Marshall

December 9, 2024

Strategy & Management, Professional Services, Business Development

End of Year Performance Report

Alistair Marshall

December 9, 2024

Strategy & Management, Professional Services, Business Development

As you prepare for a well earned rest, consider the following to maintain your good performance and if you were not celebrating record growth this year, consider these questions carefully to change your fortunes.

Alistair Marshall

October 30, 2024

Strategy & Management, Marketing, Business Development

Actual vs. Potential Growth: Assess Your Firm’s Position in Minutes

Alistair Marshall

October 30, 2024

Strategy & Management, Marketing, Business Development

This tool includes 20 quick questions designed to assess your current approach to go-to-market strategy, business development and conversion skills.

Alistair Marshall

October 14, 2024

Business Development, Strategy & Management, Marketing, Professional Services

Why the next 60 Days are so crucial to achieving your full F2025 financial goals

Alistair Marshall

October 14, 2024

Business Development, Strategy & Management, Marketing, Professional Services

Why this 60 day period is so critical for hitting your full year goals. 67 seconds that might just change your financial life.

Alistair Marshall

September 9, 2024

Strategy & Management, Professional Services, Marketing, Business Development

Grow Your Professional Services Practice - The Practical Guide to BD

Alistair Marshall

September 9, 2024

Strategy & Management, Professional Services, Marketing, Business Development

Ready to grow your practice? Grab your copy today and start implementing proven strategies used by the most successful professional services firms on the planet.

Alistair Marshall

April 10, 2024

Business Development, Strategy & Management, Professional Services

Legal Sector Advisers & Suppliers Conference

Alistair Marshall

April 10, 2024

Business Development, Strategy & Management, Professional Services

Legal sector advisers & suppliers conference.

Alistair Marshall

November 2, 2022

Strategy & Management, Marketing, Business Development

How to maximise your ROI on Exhibitions, Conferences & Trade Shows

Alistair Marshall

November 2, 2022

Strategy & Management, Marketing, Business Development

Professional Services Firms invest heavily in exhibitions, trade shows and conference attendance. But how do you get a return on your investment?

Alistair Marshall

October 21, 2022

Strategy & Management, Professional Services

How to attract top quality human talent to your firm and stop them leaving.

Alistair Marshall

October 21, 2022

Strategy & Management, Professional Services

Some firms receive ten times the number of applications than competing firms for similar roles. So why might this happen?

It is difficult to stand out versus the competition. But in this current war for human talent, you must try.

Alistair Marshall

March 18, 2022

Strategy & Management, Professional Services, Business Development, Marketing

Key Account Management - 10 things you must consider for success

Alistair Marshall

March 18, 2022

Strategy & Management, Professional Services, Business Development, Marketing

Diagnosis comes before strategy and strategy comes before tactics.

You are going to need a plan and remember what got you to this point, will not necessarily be sufficient to where you need to get to.

Alistair Marshall

February 23, 2022

Business Development, Professional Services, Strategy & Management

Business Plans: A Guide for Busy Professionals

Alistair Marshall

February 23, 2022

Business Development, Professional Services, Strategy & Management

Business plans for lawyers.

I’m teaming up with Sue-Ella Prodonovich of Prodonovich Advisory and Paul Evans of Toro Digital to share our combined industry expertise to build a more profitable (and enjoyable) practice.