Alistair Marshall

November 23, 2023

Marketing, Business Development

Chat GPT/AI - A catalyst for growth in Professional Services Firms

Alistair Marshall

November 23, 2023

Marketing, Business Development

Practical applications of Chat GPT and AI to grow your professional practice.

Alistair Marshall

August 17, 2021

Business Development, Marketing

How to convert more Zoom meetings into Billable work.

Alistair Marshall

August 17, 2021

Business Development, Marketing

Too many people struggle to convert virtual meetings with both prospective clients and referrers into billable work. These tips will help you and your team to turn more opportunities into profitable new client instructions.

Alistair Marshall

May 13, 2021

Marketing, Business Development

Clients don't buy services. They buy results.

Alistair Marshall

May 13, 2021

Marketing, Business Development

Clients don’t buy services, they buy results. Don’t make it difficult for them to work out what they are.

Alistair Marshall

January 31, 2021

Business Development

We do lots of BD activity yet get few wins. What are we doing wrong?

Alistair Marshall

January 31, 2021

Business Development

Why are you not attracting the results you hoped for from your business development efforts? Check this list to ensure you are not making any of these common errors.

Alistair Marshall

September 26, 2020

Marketing

Common Errors of Professional Services Websites You Need to Avoid

Alistair Marshall

September 26, 2020

Marketing

Your digital footprint has never been so important. Ensure you avoid there 10 common issues with professional websites.

Alistair Marshall

August 18, 2020

Marketing, Strategy & Management

What Mike Tyson can teach Professional Services Firms about strategy.

Alistair Marshall

August 18, 2020

Marketing, Strategy & Management

Mike Tyson said everyone has a plan until they get punched in the mouth. For most professional services firms that has been represented by the arrival of Covid-19. Does your Business Development approach need a rethink?

Alistair Marshall

July 1, 2020

Business Development, Strategy & Management

How to Increase Revenue using Client Review Meetings

Alistair Marshall

July 1, 2020

Business Development, Strategy & Management

End of Financial Year is the ideal time to generate new work with client review meetings. Learn how to use them properly here.

Alistair Marshall

June 23, 2020

Marketing, Strategy & Management

5 Simple ways to increase revenue whilst reducing costs in Professional Services Firms

Alistair Marshall

June 23, 2020

Marketing, Strategy & Management

5 Quick & Easy ways to raise revenue and profits in Professional Services Firms

Alistair Marshall

May 18, 2020

Marketing, Strategy & Management

Visibility & Credibility - What is your firm's identity?

Alistair Marshall

May 18, 2020

Marketing, Strategy & Management

How do you as an individual and the professional services firm you represent, identify with potential clients and referrers?

Alistair Marshall

February 27, 2020

Marketing, Strategy & Management

What client problems are you actually solving? I am serious, you need to know.

Alistair Marshall

February 27, 2020

Marketing, Strategy & Management

You need to really understand what issues clients are facing and the problems you help them overcome. Few professional firms can verbalise or write this down and and as a result, struggle to sell their services. How good are you at this key skill?

Alistair Marshall

January 14, 2020

Marketing

Quick Marketing Audit Part lll

Alistair Marshall

January 14, 2020

Marketing

Measure some specifics to decide whether or not your current marketing efforts are giving you a return on your investment. What happens if nothing changes?

Alistair Marshall

January 13, 2020

Marketing

Quick Marketing Audit Part ll

Alistair Marshall

January 13, 2020

Marketing

Second part of 3 sets of tough questions that you should constantly be reviewing with your team to ensure you are staying relevant and ensuring you don’t become obsolete to your target markets. These are invaluable at Annual Retreats with your team.