January 26, 2026

Strategy & Management, Business Development

How AI will support growth, not replace the behaviours that create it.

January 26, 2026

Strategy & Management, Business Development

Before long, most firms will be using similar tools. And many clients will assume that you are, even if you are not. AI is becoming table stakes to take part in the game.

Alistair Marshall

January 19, 2026

Business Development, Professional Services, Strategy & Management

Business Development in 2026: What to Rethink, Refocus and Ruthlessly Drop

Alistair Marshall

January 19, 2026

Business Development, Professional Services, Strategy & Management

If you’re thinking about how your firm should approach business development in 2026, here are the questions and considerations that actually matter.

Alistair Marshall

April 1, 2025

Marketing, Strategy & Management, Professional Services, Business Development

The easy way to calculate ROI on your marketing & BD efforts.

Alistair Marshall

April 1, 2025

Marketing, Strategy & Management, Professional Services, Business Development

Are you frustrated with your marketing & BD returns? Here is an easy way to calculate if you are being effective.

Alistair Marshall

October 30, 2024

Strategy & Management, Marketing, Business Development

Your Potential Growth: Assess Your Firm’s Position in Minutes

Alistair Marshall

October 30, 2024

Strategy & Management, Marketing, Business Development

This tool includes 20 quick questions designed to assess your current approach to go-to-market strategy, business development and conversion skills.

Alistair Marshall

August 29, 2023

Business Development, Professional Services

How to Respond when Prospects go Silent on you.

Alistair Marshall

August 29, 2023

Business Development, Professional Services

It happens to all of us at sometime and is hugely frustrating.

So what should you do when a prospect goes silent on you.

Alistair Marshall

February 23, 2022

Business Development, Professional Services, Strategy & Management

Business Plans: A Guide for Busy Professionals

Alistair Marshall

February 23, 2022

Business Development, Professional Services, Strategy & Management

Business plans for lawyers.

I’m teaming up with Sue-Ella Prodonovich of Prodonovich Advisory and Paul Evans of Toro Digital to share our combined industry expertise to build a more profitable (and enjoyable) practice.

Alistair Marshall

February 3, 2019

Strategy & Management, Marketing

10 Questions to assess your current situation and target your future efforts

Alistair Marshall

February 3, 2019

Strategy & Management, Marketing

10 frank business development questions you need to answer to focus your efforts and evaluate your firm’s success.

ARE YOU LEAVING MONEY ON THE TABLE?