BUSINESS DEVELOPMENT SPEAKING: PROFESSIONAL SERVICES BUSINESS DEVELOPMENT
PSBD founder, Alistair Marshall, is a highly sought-after and award-winning motivational speaker and presenter on business development.
Offering practical business development advice, tips and tricks, he has engaged and informed professional services audiences throughout Europe, Australasia and Asia for more than 10 years.
ALISTAIR MARSHALL SPEAKING CIRCUIT APPEARANCES
Law Society of New South Wales
Queensland Law Society
The Tax Institute of Australia
New Zealand Future Firms Forum
Women Barristers Forum
Chilli IQ Managing Partners Conference
Royal Bank of Scotland
Speaker of the Year, Australasian Legal Practice Management Association
Society of Notaries NSW
College of Law
Lawlink New Zealand
Women Lawyers Association of NSW
Nat West Bank
Television Education Network
BUSINESS DEVELOPMENT FOR PROFESSIONAL SERVICES: EXAMPLE TALK
What is the ‘silver bullet’ for professional firmS marketing success?
This keynote focuses on how to counteract the effects of declining profits and ineffective marketing spend, and demonstrate what it takes to stand out in an increasingly competitive marketplace.
Many firms suffer from a lack of awareness, underperforming websites, no real point of difference from the competition, and partners and fee earners who consider themselves professionals rather than marketers or worse, salespeople.
Session participants learn how to engage potential clients without sounding confused or bland, and to build trust and credibility so they become the professional/firm of choice over time.
Key points covered include:
Why you should change your attitude and behaviour to business development.
The profit model all successful firms must master.
How the answers to 3 simple questions can change your financial life.
What the real differentials are between competing firms.
The 3 things winning firms are obsessed with.
The ‘must implement’ ideas to drive revenue growth in the modern world.
After attending this session, participants will be able to understand what it takes to be perceived as experts in their field, and will be able to leverage this new-found status to attract new clients and win more new business.
Who is it for?
The session is wholly relevant for Managing Partners, Partners, Senior Associates, Practice Managers, Marketing Directors and others responsible for business development.