PSBD founder, Alistair Marshall, is a highly sought-after and award-winning motivational speaker and presenter on business development.

Offering practical business development advice, tips and tricks, he has engaged and informed professional services audiences throughout Europe, Australasia and Asia for more than 10 years.


  • Law Society of New South Wales

  • Queensland Law Society

  • The Tax Institute of Australia

  • New Zealand Future Firms Forum

  • Women Barristers Forum

  • Chilli IQ Managing Partners Conference

  • Royal Bank of Scotland

  • Barclays Bank

  • Speaker of the Year, Australasian Legal Practice Management Association

  • Society of Notaries NSW

  • College of Law

  • Lawlink New Zealand

  • Women Lawyers Association of NSW

  • Nat West Bank

  • Television Education Network

“Excellent feedback - amazing in fact. Comments were ‘very Impressive, excellent and relevant presenter who spoke plain English, useful, informative, funny and thought provoking’. We would love to have you back!”
— Una Doyle, Head of Professional Development, Law Society of New South Wales
“Finding excellent business development presenters is difficult, so we were delighted to find Alistair, who is very engaging and thought provoking. The feedback from attendees was that they had really enjoyed the refreshing way he had delivered very useful, practical and indeed useable advice.”
— Giles Watson, Practice Support Manager, Queensland Law Society, Brisbane
“When sourcing a presenter for our inaugural Entrepreneur’s Seminar, Alistair was a natural choice. His numerous yet simple ideas to attract new business are always well received by an enthused and motivated audience.
— Business Development Director, Nat West Commercial Banking
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“Exactly 364 days after his last appearance, Alistair returned to a packed, standing room only conference to wow the crowds with his quick win sales tips for firms. Yet again the consensus was emphatic with a stream of excellent comments following the event. Once again, he hit the mark and there have been many calls for him to return before another 364 days!”
— Relationship Director, Professional Services, Barclays Corporate
“Congratulations on wowing your audience at the ALPMA Summit with your Top 25 Business Development Tips. Something for everyone on that list. See you next year!”
— Ann-Maree David, Executive Director, The College of Law


What is the ‘silver bullet’ for professional firmS marketing success?

This keynote focuses on how to counteract the effects of declining profits and ineffective marketing spend, and demonstrate what it takes to stand out in an increasingly competitive marketplace.

Many firms suffer from a lack of awareness, underperforming websites, no real point of difference from the competition, and partners and fee earners who consider themselves professionals rather than marketers or worse, salespeople.

Session participants learn how to engage potential clients without sounding confused or bland, and to build trust and credibility so they become the professional/firm of choice over time.

 Key points covered include:

  • Why you should change your attitude and behaviour to business development.

  • The profit model all successful firms must master.

  • How the answers to 3 simple questions can change your financial life.

  • What the real differentials are between competing firms.

  • The 3 things winning firms are obsessed with.

  • The ‘must implement’ ideas to drive revenue growth in the modern world. 

Key Takeaways

After attending this session, participants will be able to understand what it takes to be perceived as experts in their field, and will be able to leverage this new-found status to attract new clients and win more new business.

Who is it for?

The session is wholly relevant for Managing Partners, Partners, Senior Associates, Practice Managers, Marketing Directors and others responsible for business development.

To book Alistair Marshall for your next conference event, get in touch to discuss your presentation needs.